Activision Confirms Use of Generative AI in Call of Duty: Black Ops 6 After 'AI Slop' Backlash

Activision, the developer behind Call of Duty, has recently confirmed the use of generative AI in the creation of Black Ops 6, following months of speculation and criticism from fans. The controversy erupted in December, after the Season 1 Reloaded update, when players spotted several signs of AI-generated content in loading screens, calling cards, and explanatory art for Zombies community events.

The focal point of the backlash was the 'Necroclaus' loading screen, featuring a Zombie Santa that some claimed had six fingers—a common error in AI-generated imagery. This led to a broader examination of other images within the game, with fans questioning the authenticity of art included in paid bundles.

Another image highlighted in the controversy depicted a gloved hand with an unusual number of fingers, further fueling speculation about the use of AI in the game's art.

Redditor Shaun_LaDee pointed out additional images in paid bundles that appeared to show irregularities suggestive of AI use, prompting fans to demand transparency from Activision. In response to new AI disclosure rules on Steam, Activision added a general statement to Black Ops 6's listing on the platform, acknowledging the use of AI in the development of some in-game assets.

Further scrutiny came from a Wired report in July, which revealed that Activision had sold an AI-generated cosmetic in Call of Duty: Modern Warfare 3, part of the Yokai’s Wrath bundle, without disclosing the use of AI. This bundle, priced at 1,500 COD Points (approximately $15), contributed to Activision's significant revenue from in-game purchases.

The use of AI at Activision has broader implications, especially following Microsoft's $69 billion acquisition of Activision Blizzard. According to Wired, Microsoft cut 1,900 jobs from its gaming division shortly after the sale of the AI-generated skin, with reports suggesting that 2D artists were particularly affected. An anonymous Activision artist told Wired that remaining concept artists were compelled to use AI in their work and were required to undergo AI training.

The use of generative AI in the video game industry remains a contentious issue, drawing criticism for ethical, rights, and quality concerns. An example is Keywords Studios' attempt to create an entirely AI-generated game, which failed due to AI's inability to replace human talent effectively.