Zenless Zone Zero Revenue Soars Tenfold

Zenless Zone Zero's recent 1.4 update, featuring the alluring new S-rank heroine Hoshimi Miyabi from the 'Section 6' faction, has yielded spectacular results. MiHoYo's (HoYoverse) bold move paid off handsomely, boosting daily revenue by a staggering 22 times. AppMagic data reveals a dramatic surge from approximately $275.9k on December 17th to an impressive $6.06 million on December 18th—the day after the update launched. This surge is largely attributed to the popularity of Miyabi, driving numerous players to summon her from the banner.

Prior to the update, reviewers predicted Zenless Zone Zero's potential to become miHoYo's next major success. The game's compelling action, engaging storyline delivered through vibrant characters and well-written dialogue, and the developers' responsiveness to player feedback all contributed to this positive outlook. The inclusion of diverse activities between missions further enhances the overall experience. The significant revenue increase now concretely demonstrates the success of this strategy.