Ubisoft brings the hype to Assassin's Creed Shadows… sort of

Ubisoft's next big release, Assassin's Creed Shadows, arrives next Thursday, and its performance holds significant weight for the company's future. A new video, curiously labeled a "TV commercial," debuted today on Ubisoft's official YouTube channel. The video itself is undeniably impressive – a polished, cinematic piece showcasing the game's visuals. However, the choice to release a traditional TV advertisement on YouTube raises eyebrows. While there's nothing inherently wrong with multi-platform marketing, this approach feels slightly unconventional and, perhaps, subtly undermines confidence in the game's launch.

Regardless, the video effectively highlights the distinct gameplay and fighting styles of the two protagonists. The Japanese setting looks breathtaking, though a one-minute cinematic can only offer a limited glimpse of the full game. Ultimately, the true judgment of Assassin's Creed Shadows will have to wait until its release.