The Best Time to Buy a Laptop for a Good Price in 2025

Laptops are a significant investment, but savvy timing can significantly reduce the cost. While new models constantly emerge, several periods throughout the year offer substantially better deals, even on the latest and greatest technology in 2025. With President's Day sales on the horizon, let's explore the optimal times to purchase a laptop.

Best Times to Buy a Laptop in 2025:

Major Sales Events: Black Friday, Cyber Monday, Prime Day Back-to-School SeasonNew Hardware Releases

Black Friday/Cyber Monday

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Black Friday and Cyber Monday are prime laptop shopping times. New laptop hardware typically launches early in the year or around October, depending on the manufacturer. This means previous-generation models, or those becoming outdated post-CES, receive deep discounts. This trend holds true even for brands like MacBook, which recently unveiled new models.

Retailers like Amazon and Best Buy aggressively clear inventory to make room for newer products. While you might miss the absolute newest features, savings of 20-30% off the original price are substantial. Combined with aggressive Black Friday/Cyber Monday promotions, you can secure an incredibly affordable laptop. Significant discounts have even been observed on MacBook Airs shortly after their release—a testament to the power of these sales events.

Black Friday falls on November 28th, 2025, but deals often begin in late October. Expect deals to emerge shortly after Amazon's October Prime Day event.

Amazon Prime Day

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Similar to Black Friday, Amazon hosts its own major sales event. While Prime Day laptop deals may not always be spectacular, they do exist. If you're not overly demanding in terms of specifications, you can find solid laptops at reasonable prices, although top-of-the-line models are less likely.

Prime Day is particularly advantageous for Chromebooks. Already budget-friendly, Chromebooks receive even steeper discounts during Prime Day. The simplicity of the Chromebook operating system minimizes the impact of older hardware.

Prime Day 2025 is anticipated around mid-July, similar to previous years.

October Prime Day

Amazon's October Prime Day event offers a second wave of deals. While not as extensive as the summer event, it presents another opportunity to find discounted laptops in the fall. Laptop deals are less prevalent compared to Black Friday, but it's still worth considering.

Other Sales Events

Beyond Black Friday and Prime Day, retailers often offer significant discounts on electronics during holidays. President's Day, Memorial Day, Labor Day, and the Fourth of July are all excellent times to check for laptop deals.

Seeking the Latest Technology

If prioritizing the newest technology over price, wait for announcements from Nvidia, Intel, or AMD regarding new laptop hardware. CES 2025 showcased a new generation of laptops featuring AI assistants and Mini-LED displays. Razer's RTX 5090 laptops were a highlight.

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For consistently updated deals and resources, check our best gaming laptop deals page.

Ultrabook upgrades, particularly Intel's U-series processors, occur sporadically. Staying informed about tech news and rumors is crucial. New hardware often appears unexpectedly, so vigilance is key for securing the latest models.

New Hardware's Impact on Pricing

The release of new laptop hardware immediately reduces the prices of previous-generation models. While purchasing a last-generation laptop might seem less appealing, the performance differences between generations are often minimal. The performance gains from newer CPUs are often negligible for everyday tasks.

Capitalizing on the price drops following new hardware releases is a highly effective strategy. This applies to MacBooks as well; new MacBook releases trigger significant price reductions on older models in the used market.

Top Affordable Laptops (Current Selection)

If immediate purchase is preferred, consider these budget-friendly options from our laptop buying guides:

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Dell XPS 13

A top MacBook alternative. $999.00 See it at Dell

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ASUS TUF Dash 15

A budget-friendly gaming laptop (under $2000). $1,149.99 See it at Amazon

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Microsoft Surface Pro 9

A high-quality detachable laptop. The SQ 3 (ARM-based processor) model is recommended. $1,399.99 See it at Best Buy

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Apple MacBook Air M2

Excellent for everyday use. $1,665.00 See it at Amazon