World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip featuring a real-life, graffiti-covered tank! This eye-catching stunt, timed to coincide with the recent Deadmau5 collaboration, has taken the decommissioned vehicle across the United States.

The journey, starting in Los Angeles during The Game Awards, serves to promote the in-game Deadmau5 event. Rest assured, this street-legal tank poses no threat; it's fully decommissioned. However, those lucky enough to spot the vibrantly painted tank during its travels had the chance to win exclusive merchandise by snapping a photo.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a tank decked out with lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.

The playful nature of this marketing campaign is undeniably amusing. While some serious military simulation enthusiasts might disapprove, it's a fun, harmless publicity stunt. Wargaming isn't the first to use this approach—breweries and others have done similar things—but it's certainly a memorable way to generate excitement, especially for those who appreciate a bit of heavy metal flair.

Thinking of joining the battle? Check out our list of current World of Tanks Blitz promo codes for a head start!