Sony gives $5M for LA wildfire relief

Sony, the company behind PlayStation, has allocated $5 million to bolster first responders, provide community aid for rebuilding, and support programs assisting those impacted by the ongoing wildfires in Southern California.

"For over 35 years, Los Angeles has served as the central hub for our entertainment operations," stated Kenichiro Yoshida, Chairman and CEO of Sony, and Hiroki Totoki, President and COO, in a joint announcement shared on X/Twitter.

"We will keep collaborating with local business leaders to identify the most effective ways Sony Group can contribute to ongoing relief and recovery efforts."

The emergency began on January 7th, and even a week later, three major wildfires continue to cause extensive damage throughout the greater Los Angeles region.

According to BBC reporting, 24 fatalities have been confirmed and 23 individuals remain missing in the two largest fire zones, with fire crews preparing for a pivotal day as wind conditions are forecast to intensify.

Sony is among a coalition of corporations contributing to wildfire relief. As covered by CNBC, Disney has pledged $15 million, with Netflix and Comcast each contributing $10 million, the NFL donating $5 million, Walmart providing $2.5 million, and Fox giving $1 million, alongside other donors.