No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Even before the zombie-slaying action of Dying Light 2 began, developer Techland unveiled an outrageously expensive collector's edition. The twist? In the decade since its announcement, no one has bought it – and Techland is delighted.

Image: insider-gaming.com

As Paulina Dziedziak, Techland's PR manager, revealed to Insider Gaming, the exorbitant price tag was never meant to attract buyers. It was a brilliant publicity stunt. “It was a PR stunt designed to grab media attention due to its wild and unconventional nature. The goal was to create buzz around the game's release, and it did just that! Thankfully, no one ended up buying it,” she explained.

The £250,000 (approximately $386,000 at the time) price tag would have secured a truly extraordinary package, including a personalized appearance in the Dying Light game itself, a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed game copies, a Razer headset, and a custom-built zombie-proof survival shelter constructed by Tiger Log Cabins.

Techland's strategy is clear: the My Apocalypse Edition was a marketing masterpiece. The question remains: would they have actually delivered on the promise of a real-life bunker? That, unfortunately, remains a mystery.