Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven Japanese media platforms. The annual ranking, based on a proprietary "reach score" (measuring daily interactions across apps, games, music, videos, and manga), awarded Pokémon a staggering 65,578 points. The survey polled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's dominance stems largely from its App Games category score of 50,546 points—a remarkable 80% of its total. The enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this success. Further boosting its reach were substantial scores in Home Video (11,619 points) and Video (2,728 points), fueled by collaborations like the Mister Donut partnership and the rising popularity of collectible card games.

The Pokémon Company's 2024 financial report underscores this phenomenal growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a top-performing and rapidly expanding brand in Japan.

The expansive Pokémon franchise encompasses video games, animated shows and films, trading cards, and various other media. Managed collaboratively by Nintendo, Game Freak, and Creatures—the founding members of The Pokémon Company in 1998—the franchise benefits from a unified brand strategy.