Kartrider Rush+ teams up with Hyundai for new collaboration

When it comes to showcasing their latest vehicles, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the possibilities are vast. However, Hyundai has chosen a unique and engaging approach by partnering once again with the popular mobile game, KartRider Rush+. This collaboration brings the futuristic Insteroid concept car into the game as a new kart, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an upcoming electric SUV from Hyundai.

But the Insteroid isn't the only exciting addition. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To sweeten the deal, a celebratory event is running until April 28th. By using a Boost Shard at least once in-game, players are entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the event.

Notably, the Insteroid is not just a digital kart in KartRider Rush+; it's also a real-world concept car. While it's not slated for mass production and won't be hitting showrooms anytime soon, its inclusion in the game serves as an effective promotional tool. In my opinion, the Insteroid's sleek design is far more appealing than the Cybertruck's appearance in Fortnite.

If this latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been released over the past seven days.