Hasbro Unveils Iconic Star Wars Figures at Celebration 2025

Hasbro unveiled an exciting array of new toys and collectibles at Star Wars Celebration 2025, captivating fans with fresh additions like The Mandalorian figures and a much-anticipated Dash Rendar figure. The display at the event showcased these upcoming releases, giving attendees a firsthand look at what's in store.

IGN captured images of Hasbro's impressive Star Wars Celebration display and had the opportunity to discuss the design process with Chris Reiff, a designer, and Jing Houle from Hasbro Marketing. They shared insights into the joy of creating toys inspired by these legendary characters. Dive into the slideshow gallery below for an up-close view of these new toys, and continue reading to learn more about Reiff and Houle's perspectives, including their thoughts on enhancing some of the most iconic Star Wars heroes.

Hasbro's Star Wars Celebration 2025 Display Booth

View 31 ImagesStar Wars Jedi: Survivor enthusiasts were thrilled to see new figures included in this latest wave of Star Wars toys. Nightsister Merrin now has a new figure, while the series' protagonist, Cal Kestis, is featured in a three-pack set with Turgle and Skoova Stev. Notably, Cal's figure comes with multiple interchangeable heads, including one sporting a handlebar mustache. According to Houle, this look was a top priority for the release.

"Honestly, we just wanted to have fun with it," Houle told IGN. "This is one of my favorite packs that we revealed in the panel. We actually started with the handlebar mustache and the mullet and then added in the clean cut, then the short beard later. So for us, the primary look is almost the handlebar, and it's just so much fun."

As for Merrin, it was a given that she would join Cal, given her significance in the Fallen Order/Survivor narrative. The challenge was accurately capturing her unique Force abilities.

"It's tough to have Cal without Merrin," Reiff said. "So we're glad we finally got to Merrin, but doing that Force effect, the green blast coming there, all the great detail of that new costume and the face tattoos with the inkjet. Just some beautiful subtlety going on there. She's a really cool character I know we know fans are invested in and really being able to build out that world."

This year's lineup also features two characters well-known to Hasbro fans - Han Solo and Chewbacca. Despite the numerous figures released over the years, Houle believes there is still room for improvement.

"I mean, we haven't done them in a long time," Houle said. "They needed an update, so we gave them fully new tools so they're brand new with the latest articulation so that fans can really celebrate and enjoy... classic characters out again in the latest technology and articulation that we have. And they've made quite a few updates on top of the articulation just in general. We learned a lot from the Wookiees that we've done where they have really long hair."

Houle continued, "And so, despite the long hair, having softer plastics so he can still pivot and move his head in a seamless way, that was really important to us. And we added articulation into Han too, but we didn't give him the thigh break because we didn't want to separate the red bars on his right side of the outside of the thigh. So we thought it was important to keep that clean. So we added articulation to the top of the boot instead."

Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel

View 198 ImagesNo figure in this lineup is more striking than The Ronin, inspired by the anime anthology series Star Wars: Visions. True to the series, The Ronin is a black-and-white figure, with his red katana lightsaber providing the only splash of color. As a Celebration-exclusive release, both Houle and Reiff emphasized the importance of getting the details right.

"I love that we kept to it," Houle said. "And then taking from learnings from what we know about Japanese culture and stuff, the way the box is built, how premium it looks, the magnets that let it open, how clean it looks, the watercoloring, the accessories that's hidden on the top of the box so you don't just see it. Everything. There was so much attention from packaging to design to engineering."

Reiff added, "And even the Japanese language for this exclusive packaging, we don't do that normally, but for here, because we're here in Japan, we wanted to really embrace all that and do a special package that was just Japanese language for that too."

Finally, Hasbro also had something for fans of the 1:1 scale Black Series helmet line, revealing a stunningly detailed Death Trooper helmet during their Celebration panel.

"[It's] a great fully new tooled helmet for the Black Series Premium roleplay line," Reiff said. "It looks like it's straight out of the movie with the weathering, the lighting detail, and you poke a button on the side and you control the chin lights and the spectre sensor lights over on the side. So, just a great addition to our line. And working with Lucasfilm in partnership to work from original files so that we could really nail all the details of this helmet and then add our own stuff to the inside because the real ones never had an inside, but this one does. All our other helmets, it has the full detailed interior."

For more on Star Wars Celebration, find out what we know about the plot of Star Wars: Starfighter and see the biggest news and moments from Celebration.