Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA have teamed up again, bringing EA's mobile game catalog to alternative app stores. This expands accessibility beyond Google Play and the iOS App Store, marking a significant shift in how major publishers view the potential outside of Apple and Google's ecosystems.

Alternative app stores have gained significant traction this year, especially since Apple was compelled to open its platform to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now partnering with EA to expand the reach of EA's mobile game library.

Until recently, the iOS App Store and Google Play were the dominant forces in mobile gaming publishing. However, legal challenges forcing Apple and Google to address anti-competitive practices have paved the way for alternative app stores to flourish. This offers players significant advantages, as many of these platforms are offering attractive incentives to attract users.

The Epic Games Store, with its free game program, serves as a prime example. While the platforms Flexion is using for EA's games may not offer the same level of generosity, they are likely to provide greater flexibility in policies that Apple and Google have historically rejected.

The long-term implications are significant. EA's decision to embrace alternative app stores is a strong indicator of the changing landscape. Their participation signals a potential sea change for other developers and publishers, suggesting a more open and competitive market.

While the specific EA games coming to these alternative app stores remain unannounced, titles like Diablo Immortal and other Candy Crush games are strong possibilities.