Cooking Diary: A Six-Year Recipe for Success
MYTONIA, the developer behind the wildly popular time-management game Cooking Diary, reveals the recipe for its six-year reign. Whether you're a developer seeking inspiration or a player curious about the game's creation, this detailed breakdown offers valuable insights.
Key Ingredients:
The Cooking Process:
Step 1: Crafting the Narrative:
Begin by developing a compelling storyline rich in humor and unexpected twists. Populate the world with a diverse cast of memorable characters. The narrative unfolds across various restaurants and districts, starting with your grandfather Leonard's Burger Joint and expanding to locations like Colafornia, Schnitzeldorf, and Sushijima. Cooking Diary boasts 160 unique eateries spread across 27 distinct districts, ensuring a constant influx of engaging gameplay.
Step 2: Customization Extravaganza:
Enhance the game world with an extensive collection of over 8,000 customizable items. This includes 1,776 outfits, 88 facial feature sets, 440 hairstyles, and over 6,500 decorative items for players' homes and restaurants. Players can also personalize their in-game pets with 200 unique clothing items.
Step 3: Dynamic In-Game Events:
Integrate a series of engaging tasks and events. Leverage robust analytics to ensure a balanced and rewarding experience. The key is to create diverse yet complementary events, each enjoyable individually and collectively. August, for example, featured nine concurrent events, showcasing this layered approach.
Step 4: The Power of Guilds:
Cooking Diary boasts over 905,000 guilds, fostering a strong sense of community. Introduce guild events and tasks gradually, ensuring a cohesive and engaging experience. Avoid overlapping events to maximize player participation.
Step 5: Learning from Setbacks:
Embrace mistakes as learning opportunities. The Cooking Diary team learned valuable lessons from the initial launch of pets in 2019. Adjustments to the pet acquisition system led to a 42% revenue increase.
Step 6: Strategic Marketing & Presentation:
The casual gaming market is highly competitive. Stand out by employing a robust social media strategy (check out Cooking Diary's presence on Instagram, Facebook, and X), creative marketing campaigns, contests, and collaborations. Successful partnerships with Netflix (Stranger Things event) and YouTube (Path to Glory event) highlight the power of strategic alliances.
Step 7: Continuous Innovation:
Maintaining success requires ongoing innovation. Cooking Diary's continued growth stems from its commitment to adding new content, experimenting with presentation, and refining gameplay mechanics.
Step 8: Grandpa Grey's Secret Ingredient:
The ultimate secret ingredient is passion. A successful game is built on genuine love for the craft.
Download Cooking Diary on the App Store, Google Play, Amazon Appstore, Microsoft Store, and AppGallery.
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