Coach Unveils Roblox Partnership in Fashion Famous 2 and Fashion Klossette

Luxury fashion house Coach is partnering with Roblox experiences Fashion Famous 2 and Fashion Klossette for their "Find Your Courage" campaign, launching July 19th. This collaboration introduces exclusive virtual items and themed environments.

The partnership features two distinct themed areas: a daisy-filled design space within Fashion Klossette, representing Coach's Floral World; and a New York subway-inspired stage set amidst pink fields in Fashion Famous 2, reflecting Coach's Summer World.

Players can acquire both free and purchasable (using in-game currency) Coach items, including pieces from the 2024 Spring Collection, to enhance their avatars. These items can be showcased through the experiences' signature fashion runway gameplay.

This collaboration highlights Roblox's growing influence as a marketing platform, particularly for reaching Gen Z consumers. Roblox's user base sees their avatars' styles as influencing their real-world fashion choices, making it a strategic platform for high-fashion brands. This is evident in the 84% of Gen Z Roblox players whose avatar style reportedly impacts their personal fashion choices (according to Roblox's research).

For those less interested in Roblox, alternative options include checking out our list of the best mobile games of 2024 (so far), or exploring the most anticipated mobile games of the year.