The Best Places to Buy LEGO Sets in 2025

LEGO's enduring appeal has expanded beyond children, captivating teens and adults alike. The complexity, versatility, and sheer variety of LEGO sets have exploded, encompassing play sets, display pieces (dioramas and collectibles), and even lifestyle accessories for home décor.

This vast selection presents challenges: finding the desired set and securing a reasonable price. The culprit? LEGO's retirement policy. Sets, even popular ones, are retired to make way for new releases, fueling a resale market with inflated prices (often 2-3 times the original cost). Adding to the challenge is LEGO's inherent cost, which has steadily increased over the years.

Strategic shopping can mitigate these issues. Below are the best places to buy LEGO sets in 2025, along with optimal times to find deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO Store boasts the largest selection, easily searchable by theme, price, release date, and rating. Their responsive customer service and LEGO Insiders program (free to join) offer perks like early access to sets, free sets as incentives, and exclusive items unavailable elsewhere. The points system (6.5 points per dollar spent, 130 points = $1) provides a 5% return redeemable on future purchases, often doubled during specific promotions.

Amazon, Target, and Walmart offer alternative online options with modest discounts, though lacking the points system and exclusive sets of the LEGO Store. The LEGO Store usually charges full price, except for occasional inventory clearances.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee Results

The decision hinges on comparing discounts (e.g., 10% at Target, which accepts LEGO Insider points at a less favorable rate) against full price at the LEGO Store with future discounts and bonus sets.

Finding Retired Sets

Unofficial marketplaces (Craigslist, eBay, Facebook, etc.) are the only option for retired sets, but expect significantly higher prices. Direct communication with sellers, haggling, and comparison shopping are crucial.

In-Store LEGO Shopping

While in-store selection may be smaller than online, the personal experience and ability to inspect sets before purchase are appealing to many. The LEGO Store offers the same Insiders program benefits and interactive features (building stations, minifigure customization). Target and Walmart also have dedicated LEGO sections; Gamestop and Barnes & Noble offer select sets, particularly gaming-themed and lifestyle/Harry Potter sets, respectively. Discounts are less common at smaller retailers. However, recently retired sets might still be found in brick-and-mortar stores before complete inventory clearance.

When to Find LEGO Deals

Beyond standard box-store discounts, LEGO sets rarely see price reductions. However, specific times offer better opportunities:

• May 4 (Star Wars Day) and March 10 (Mario Day): Double Insider points on related sets.
• Year-Beginnings: Clearance deals at box stores as inventory is refreshed.
• Holiday Season (Black Friday, Cyber Monday, Amazon Prime Days): Significant discounts.

Remember to monitor sales events for potential LEGO deals.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee Results