Brazil becomes the latest country to force Apple to allow sideloading

A Brazilian court has ordered Apple to allow sideloading on iOS devices within 90 days. This follows similar rulings in other countries, and Apple plans to appeal. Sideloading allows users to install apps directly onto their iPhones, bypassing the App Store, similar to how Android users install APKs.

Apple has consistently opposed sideloading, citing privacy concerns as its primary argument. This stance has been challenged by lawsuits, such as the Epic Games lawsuit, which highlighted concerns about Apple's control over its ecosystem. Apple's own App Tracking Transparency (ATT) changes, while presented as a privacy enhancement, have also faced regulatory scrutiny for potentially exempting Apple itself.

Despite Apple's arguments, the push for sideloading and greater app store competition continues to gain momentum globally. Countries like Vietnam and the European Union are among those challenging Apple's walled garden approach. The future of Apple's tightly controlled ecosystem appears increasingly uncertain.

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