Xbox Game Pass expande a ubiquity, os preços aumentam

Xbox Game Pass Camadas de preço e novo nível anunciado: um mergulho mais profundo na estratégia da Microsoft

A Microsoft anunciou recentemente os aumentos de preços para o seu serviço de assinatura do Xbox Game Pass, juntamente com um novo jogo de jogo de "dia". Este artigo investiga as especificidades dessas alterações e analisa a estratégia abrangente de passe de jogo da Microsoft.

Vídeo relacionado: Microsoft aumenta os preços do Xbox Game Pass

Price Adjustments and Tier Changes: Effective Dates The price adjustments, effective July 10th, 2024, for new subscribers and September 12th, 2024, for existing subscribers, are as follows: - **Xbox Game Pass Ultimate:** Increases from .99 to .99 per month. This tier retains its comprehensive features, including PC Game Pass, Day One games, the back catalog, online multiplayer, and cloud gaming. - **PC Game Pass:** Increases from .99 to .99 per month, maintaining access to Day One releases, member discounts, the PC game library, and EA Play. - **Game Pass Core:** Annual price increases from .99 to .99, while the monthly price remains at .99. - **Game Pass for Console:** Will be unavailable to new subscribers starting July 10th, 2024. Existing subscribers can maintain access as long as their subscription remains active. After September 18th, 2024, the maximum stackable time for Game Pass for Console codes will be 13 months. The Introduction of Xbox Game Pass Standard A new tier, Xbox Game Pass Standard, priced at .99 per month, is being introduced. This tier offers access to a back catalog of games and online multiplayer but excludes Day One games and cloud gaming. Further details regarding its release date and game availability are forthcoming. Microsoft's Expanding Game Pass Vision Microsoft emphasizes its commitment to providing players with diverse options for game access. Statements from Xbox CEO Phil Spencer and CFO Tim Stuart highlight the importance of Game Pass, first-party titles, and advertising as high-margin business drivers for Microsoft's growth. Related Video: You Don't Need an Xbox to Play Xbox Games

A recente campanha de marketing que mostra a disponibilidade de passe no Amazon Sticks ressalta a estratégia do Xbox de expandir seu alcance além de seus próprios consoles.

Apesar desse impulso em direção à acessibilidade digital, a Microsoft confirmou seu compromisso contínuo com os lançamentos de hardware e jogos físicos, dissipando qualquer noção de uma mudança completa para um modelo totalmente digital. A empresa reconhece a demanda contínua por mídia física e os desafios associados à fabricação de unidades de disco.