Xbox Game Pass élargit l'ubiquité, les prix augmentent

Les hausses de prix du jeu Xbox Game et le nouveau niveau annoncé: une plongée plus profonde dans la stratégie de Microsoft

Microsoft a récemment annoncé des augmentations de prix pour son service d'abonnement Xbox Game Pass, aux côtés d'un nouveau niveau de jeu "Day One". Cet article plonge dans les détails de ces changements et analyse la stratégie de passe de jeu de Microsoft.

Vidéo associée: Microsoft augmente les prix de passe du jeu Xbox

Price Adjustments and Tier Changes: Effective Dates The price adjustments, effective July 10th, 2024, for new subscribers and September 12th, 2024, for existing subscribers, are as follows: - **Xbox Game Pass Ultimate:** Increases from .99 to .99 per month. This tier retains its comprehensive features, including PC Game Pass, Day One games, the back catalog, online multiplayer, and cloud gaming. - **PC Game Pass:** Increases from .99 to .99 per month, maintaining access to Day One releases, member discounts, the PC game library, and EA Play. - **Game Pass Core:** Annual price increases from .99 to .99, while the monthly price remains at .99. - **Game Pass for Console:** Will be unavailable to new subscribers starting July 10th, 2024. Existing subscribers can maintain access as long as their subscription remains active. After September 18th, 2024, the maximum stackable time for Game Pass for Console codes will be 13 months. The Introduction of Xbox Game Pass Standard A new tier, Xbox Game Pass Standard, priced at .99 per month, is being introduced. This tier offers access to a back catalog of games and online multiplayer but excludes Day One games and cloud gaming. Further details regarding its release date and game availability are forthcoming. Microsoft's Expanding Game Pass Vision Microsoft emphasizes its commitment to providing players with diverse options for game access. Statements from Xbox CEO Phil Spencer and CFO Tim Stuart highlight the importance of Game Pass, first-party titles, and advertising as high-margin business drivers for Microsoft's growth. Related Video: You Don't Need an Xbox to Play Xbox Games

La récente campagne de marketing présentant la disponibilité des passes de jeu sur les bâtons de feu d'Amazon souligne la stratégie de Xbox visant à étendre sa portée au-delà de ses propres consoles.

Malgré cette poussée vers l'accessibilité numérique, Microsoft a confirmé son engagement continu envers le matériel et les versions physiques de jeux, dissipant toute notion de passage complet à un modèle entièrement numérique uniquement. La société reconnaît la demande continue de médias physiques et les défis associés à la fabrication de disques.