Xbox Game Pass는 편재성을 확대하고 가격 상승

Xbox Game Pass Price Hikes 및 New Tier 발표 : Microsoft의 전략에 대한 더 깊은 다이빙

Microsoft는 최근 "Day One"게임 릴리스를 생략하는 새로운 계층과 함께 Xbox Game Pass Subscription Service의 가격 인상을 발표했습니다. 이 기사는 이러한 변경 사항의 세부 사항을 탐구하고 Microsoft의 가장 중요한 게임 패스 전략을 분석합니다.

관련 비디오 : Microsoft는 Xbox Game Pass 가격을 인상합니다

Price Adjustments and Tier Changes: Effective Dates The price adjustments, effective July 10th, 2024, for new subscribers and September 12th, 2024, for existing subscribers, are as follows: - **Xbox Game Pass Ultimate:** Increases from .99 to .99 per month. This tier retains its comprehensive features, including PC Game Pass, Day One games, the back catalog, online multiplayer, and cloud gaming. - **PC Game Pass:** Increases from .99 to .99 per month, maintaining access to Day One releases, member discounts, the PC game library, and EA Play. - **Game Pass Core:** Annual price increases from .99 to .99, while the monthly price remains at .99. - **Game Pass for Console:** Will be unavailable to new subscribers starting July 10th, 2024. Existing subscribers can maintain access as long as their subscription remains active. After September 18th, 2024, the maximum stackable time for Game Pass for Console codes will be 13 months. The Introduction of Xbox Game Pass Standard A new tier, Xbox Game Pass Standard, priced at .99 per month, is being introduced. This tier offers access to a back catalog of games and online multiplayer but excludes Day One games and cloud gaming. Further details regarding its release date and game availability are forthcoming. Microsoft's Expanding Game Pass Vision Microsoft emphasizes its commitment to providing players with diverse options for game access. Statements from Xbox CEO Phil Spencer and CFO Tim Stuart highlight the importance of Game Pass, first-party titles, and advertising as high-margin business drivers for Microsoft's growth. Related Video: You Don't Need an Xbox to Play Xbox Games

Amazon Fire Sticks의 게임 패스 가용성을 보여주는 최근 마케팅 캠페인은 Xbox의 자체 콘솔을 넘어 범위를 확장하는 전략을 강조합니다.

이러한 푸시 디지털 접근성에도 불구하고 Microsoft는 하드웨어 및 물리적 게임 릴리스에 대한 지속적인 약속을 확인하여 완전한 디지털 전용 모델로의 완전한 전환 개념을 없애고 있습니다. 이 회사는 물리적 미디어에 대한 지속적인 수요와 디스크 드라이브 제조와 관련된 문제를 인식합니다.