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TV Purchase Guide: Timing Tips for a Great Deal

Author:Kristen Update:Feb 23,2025

Maximize Your Savings: The Ultimate Guide to Finding the Best TV Deals

A new TV is a significant investment, but it's also a central hub for home entertainment. Don't settle for a cheap, low-quality screen with a short lifespan. This guide reveals the best times to buy a TV and score amazing deals, ensuring you get the best picture quality and features without breaking the bank.

Year-round opportunities exist to avoid paying full price. While Black Friday and Cyber Monday are well-known for their discounts, other periods offer substantial savings on top-tier gaming TVs and 4K TVs.

Prime Shopping Opportunities:

  • Black Friday and Cyber Monday (November): This extended sales period typically offers the deepest discounts of the year. Expect significant price drops on both budget-friendly and high-end models. While in-store deals still exist, online retailers often offer a wider selection and convenience. Cyber Monday specifically focuses on online deals.

Black Friday Deals

  • Pre-Super Bowl (January/February): Retailers restock after the holiday rush, leading to competitive pricing on TVs in the weeks leading up to the Super Bowl. Older models often receive steeper discounts, making this a great time to find a bargain on a larger screen. New model announcements at CES (Consumer Electronics Show) in early January also contribute to sales of older models.

  • Springtime (March-Memorial Day): Manufacturers release new TV models in the spring, driving down prices on previous-year models. The differences between successive models are often minimal, so purchasing a slightly older model can save you considerable money.

Amazon Prime Day

  • Amazon Prime Day (Mid-July): While initially an Amazon-exclusive event, other retailers now participate. Expect deep discounts, though many deals focus on older models. Prime membership is required for access to all deals.

  • Holiday Weekends: Long holiday weekends (Presidents' Day, Memorial Day, Fourth of July, Labor Day) often feature smaller sales events. While discounts may not be as substantial, they offer a chance to purchase a TV at a reduced price without waiting for major sales events. Currently, Presidents' Day sales are underway, with Best Buy offering notable deals.

Presidents' Day Sale

Understanding TV Release Cycles:

Knowing the TV release cycle is crucial for maximizing savings. New models are typically announced at CES in January and released in the spring. This creates opportunities to purchase last year's models at discounted prices. The best deals on the latest models usually appear during Black Friday and Cyber Monday.

TV Release Cycle

Top TV Brands and Their 2025 Lineups:

  • Samsung: Focuses on higher-end models with minor upgrades from previous years.
  • LG: Offers improved OLED evo TVs with AI features and enhanced gaming capabilities.
  • Hisense: Continues to impress with higher-end ULED models featuring 144Hz refresh rates.
  • Vizio: Offers a range of models, from budget-friendly options to mid-range choices.
  • TCL: Launched new Q- and S-series models in 2024, and announced a new entry-level Mini LED TV at CES 2025.
  • Roku: Expanded its lineup of Roku TVs, prioritizing streaming capabilities.

TV Brands

Top Budget TV Picks for 2025:

  • Hisense 65U6N: Offers accurate colors, solid contrast, and numerous features at a low price.
  • TCL 55Q750G: A stunning QLED TV with impressive contrast, brightness, and a 144Hz refresh rate.
  • Hisense 50U6HF: An affordable TV with Amazon Fire TV OS for easy streaming.

Hisense 65U6N TCL 55Q750G Hisense 50U6HF

By understanding these key periods and brand release cycles, you can confidently navigate the TV market and secure the perfect TV at the best possible price.