Squid Game: Unleashed is free to play, for everyone, including non-Netflix members

Squid Game: Unleashed, the upcoming battle royale based on the hit Korean drama, is officially free-to-play for everyone – Netflix subscribers and non-subscribers alike! This surprising announcement, made at the Big Geoff's Game Awards, is a smart move by Netflix, potentially boosting the game's popularity ahead of its December 17th launch.

The game, a more intense take on titles like Stumble Guys and Fall Guys, features minigames inspired by the deadly challenges in the show. Players compete to survive and win a massive cash prize. Importantly, the game remains ad-free and free of in-app purchases.

This development highlights Netflix's strategic integration of its gaming service with its original programming. With Squid Game season two on the horizon, this cross-promotion is a powerful way to engage both existing and potential fans. The decision to make Squid Game: Unleashed accessible to all players, regardless of Netflix subscription status, is a bold and potentially game-changing strategy.