Microsoft Activision Aims to Make AA Games of AAA IPs

Microsoft and Activision Blizzard: A New Approach to Game Development

A newly formed Blizzard team, primarily composed of King employees, is poised to revolutionize game development within the Microsoft and Activision Blizzard ecosystem. This initiative, following Microsoft's acquisition of Activision Blizzard in 2023, leverages King's mobile expertise to create AA titles based on established franchises.

Leveraging King's Mobile Prowess

This strategic move allows Microsoft to tap into the vast library of iconic IPs like Diablo and World of Warcraft. The focus on AA games—smaller in scale and budget than AAA counterparts—suggests a shift towards mobile platforms, aligning with King's successful track record with titles such as Candy Crush and Farm Heroes. King's previous experience with mobile adaptations, including Crash Bandicoot: On the Run! (though discontinued) and a planned Call of Duty mobile game, further supports this hypothesis.

Expanding Microsoft's Mobile Gaming Strategy

Microsoft's commitment to mobile gaming is undeniable. Phil Spencer, CEO of Microsoft Gaming, highlighted mobile's crucial role in Xbox's growth strategy at Gamescom 2023, emphasizing it as the driving force behind the Activision Blizzard acquisition. This isn't about bringing existing games to mobile, but rather gaining a foothold in the mobile market itself. Further reinforcing this strategy is Microsoft's development of a competing mobile app store, expected to launch sooner than anticipated.

Addressing the Rising Costs of AAA Development

The increasing costs associated with AAA game development have prompted Microsoft to explore alternative approaches. By utilizing smaller, specialized teams within its larger structure, Microsoft aims to experiment with more streamlined development processes.

Speculation and Potential Projects

The creation of this new team has sparked considerable fan speculation. Potential projects include mobile adaptations of popular franchises, such as a World of Warcraft mobile experience similar to League of Legends: Wild Rift, or a mobile Overwatch title akin to Apex Legends Mobile or Call of Duty: Mobile. The possibilities are vast, and the future of mobile gaming within the Microsoft and Activision Blizzard universe remains excitingly uncertain.