King and Flexion Partner to Bring Candy Crush Solitaire to Alternative App Stores

With the upcoming release of Candy Crush Solitaire, King is making a strategic move by infusing their renowned franchise into the classic solo card game, aiming to attract a fresh audience. However, King is not just expanding their game portfolio; they're also broadening their distribution channels with a simultaneous launch across multiple alternative app stores.

King has partnered with publisher Flexion to debut Candy Crush Solitaire on five new platforms, including the Samsung Galaxy Store and Huawei AppGallery. This marks King's inaugural simultaneous launch across such a diverse range of app stores, signaling a significant shift towards embracing alternative distribution channels.

Flexion expressed enthusiasm about collaborating with a major developer like King. In the announcement, King emphasized the novelty of this multi-platform launch, hinting at a growing recognition of the potential in alternative app stores.

Embracing AlternativesIt's easy to overlook King's massive influence in the gaming world. Their Bejeweled-inspired match-three puzzle games generate revenue that rivals some small nations, making it somewhat surprising that they haven't ventured into alternative app stores sooner.

The key takeaway here is King's decision to launch simultaneously on these platforms. This move underscores their belief in the viability of these stores to reach a broader audience, tapping into markets that were previously overlooked. It's a clear indication that leading game developers are beginning to recognize the untapped potential of alternative app stores.

For those interested in exploring more about these platforms, consider checking out the Huawei AppGallery awards for 2024 to see which games and apps received top honors last year.