Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary shutdown of Itch.io, allegedly caused by their brand protection software, BrandShield. The statement, released on X (formerly Twitter), emphasizes Funko's respect for the indie game community.

Funko's Statement and Clarification

Funko acknowledged that BrandShield flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. Crucially, Funko clarified they did not request a full takedown of Itch.io and expressed relief at the platform's swift restoration. They are now in private discussions with Itch.io to resolve the issue.

However, Itch.io owner Leaf's account on Hacker News provides a different perspective. He describes the incident not as a simple takedown request, but as a "fraud and phishing report" filed with both the hosting provider and registrar. The registrar's automated system reacted by taking down the entire domain, despite Leaf's immediate action to remove the offending page. Leaf also revealed, in a detail omitted from Funko's statement, that Funko contacted his mother.

For further details on the Itch.io shutdown, please refer to Game8's previous report.