Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

When discussing the giants of mobile gaming, few titles loom as large as Candy Crush Saga. This behemoth not only boasts the backing of significant corporate resources but also a profound impact on popular culture. Now, Candy Crush is set to expand its reach further through an exciting collaboration with the renowned makeup brand, Pat McGrath.

In a first for the franchise, Candy Crush-themed cosmetics are making their way to store shelves. Soon, fans will be able to indulge in a range of products including lipsticks, glosses, and nail polishes, all inspired by the vibrant world of Candy Crush. However, the real highlight of this launch is the addition of a dazzling incentive: three random online orders will include a Candy Crush-themed diamond ring valued at $10,000 each. These exclusive rings will be available starting from February 27th.

**Diamonds are forever** This bold branding strategy harks back to simpler times, eschewing modern influencer partnerships for a more traditional approach. By embedding a diamond-encrusted ring in select orders, the campaign promises to create a buzz and excitement among consumers.

This move signifies how far gaming merchandise has come. Gone are the days when fans could only hope for a simple t-shirt; now, they can own luxury items like diamond jewelry inspired by their favorite games.

For those who aren't Candy Crush enthusiasts, don't worry! If you're nostalgic for classic gaming, why not dive into the retro, challenging platformer Jump King? Praised with a glowing review by Will Quick, this game is perfect for testing your platforming prowess and taking a trip down memory lane.