‘I Am 100% Sure They Are Really Mad, to the Most Severe Level’ — Ex-Nintendo PR Managers React to Switch 2 Leaks

Former Nintendo of America employees shed light on the impact of recent Switch 2 leaks, highlighting significant internal disruption and the compromised element of surprise for fans.

Numerous leaks have surfaced, including purported release dates, game titles, device mockups, and even images of the motherboard and Joy-Cons. Nintendo has officially dismissed these as "unofficial."

In a YouTube video, former Nintendo PR managers Kit Ellis and Krysta Yang, leveraging their combined decade-plus of experience, discussed the likely internal fallout. Yang stated unequivocally that Nintendo is "really mad," describing the internal reaction as a "high-stress situation" and a "pressure cooker." The leak investigations add considerable strain to already demanding workloads, impacting focus on the console's upcoming launch. Ellis, however, expressed confidence in Nintendo's investigative capabilities, stating they will ultimately uncover the source.

Genki Nintendo Switch Mockup Images from CES 2025

The leaks have undeniably diminished the element of surprise surrounding the official announcement, according to both Ellis and Yang. They emphatically dismissed speculation of internal leaks, emphasizing Nintendo's strong emphasis on the "value of surprise" and rigorous internal processes.

The extensive leaks will likely prompt a reevaluation of Nintendo's product security protocols, given the eight-year gap since the original Switch launch. Their established processes may require refinement.

What rumored Switch 2 feature are you most excited for?

4K upscalingLarger screenOptical sensor on JoyconMysterious "C" buttonFaster SD cardsMagnetic locking Joycon

While all information remains unofficial pending an official announcement, Nintendo has confirmed backward compatibility with original Switch games and integration with Nintendo Switch Online. The launch is not anticipated within the current fiscal year, meaning a release date no earlier than April 2025.