Royal Kingdom recruits LeBron James, Kevin Hart for star-studded ad campaign

If you've been browsing YouTube lately, chances are you've encountered ads for Dream Games' hit match-three game, Royal Match. The endless adventures of King Robert have captured the hearts of many, propelling the game to great success. Now, Dream Games is set to repeat that triumph with Royal Kingdom, their latest title, which is launching with an ambitious and star-studded advertising campaign.

Celebrity endorsements are nothing new, but Dream Games is taking this to another level with their diverse range of commercials. From Lebron James sneakily playing Royal Kingdom while pretending to read, to Kevin Hart using an entire acting school to cover his roles so he can indulge in more gaming time, the campaign is designed to appeal to a broad audience. The goal is clear: to draw in players beyond the traditional match-three fanbase.

Royal Kingdom follows in the footsteps of its predecessor, Royal Match, which was a phenomenal success for Dream Games. While they may not yet rival giants like King and their Candy Crush franchise, Dream Games has been steadily making its mark in the mobile gaming world. Their approach with Royal Kingdom's celebrity campaign contrasts with other companies like Supercell, who focused on niche appeal with their Clashamania and WWE crossover.

From a business perspective, both Royal Kingdom and Royal Match have been major successes in Türkiye. However, their appeal extends far beyond, with features like wifi-free gameplay resonating with players worldwide.

If Royal Kingdom doesn't challenge you enough, don't worry. We've put together a list of the top 25 best puzzle games available on iOS and Android to keep your mind engaged, no matter your level of expertise.

Life could be a dream